WITI poised to win tight 10 p.m. news ratings race


With one day left in the November sweeps, WITI-TV (Channel 6) is poised to win the 10 p.m. news ratings race by .2 of a ratings point.

WITI earned a 6.4 rating, WISN-TV (Channel 12) and WTMJ-TV (Channel 4) are tied for second with a 6.2 rating. Fourth ranked WDJT-TV (Channel 58)  earned a 5.1 rating.

The sweeps period runs through Wednesday and the ratings could, although unlikely, be affected on the final night.

WISN won the 6 p.m. news race with a 7 rating, followed by WTMJ with a 5.2 and WITI with a 4.8.

WITI won the morning show race, with a 6 rating between 6 and 7 a.m. WISN had a 4.9, WTMJ fell to a 2.8 and WDJT had a .8.

Going into the November sweeps, the 10 p.m news race was in flux, with WTMJ in the lead at 10 p.m., but all four stations were within half a rating point – or 4,500 households of each other.

WITI, WTMJ and WDJT all underwent management or ownership changes over the past year, making the sweeps ratings period a referendum on stability, performance and viewer preference. But no one has broken out of the pack.

(It was incorrectly reported previously that WISN had also undergone management or ownership changes.)

WISN is down 1.5 points over the past year at 10 p.m. – a loss of 13,650 households  – and WITI was up 1.2 points – a gain of 10,920 households – or an almost even swap. WTMJ is up .2 of a point, and WDJT was steady with a 5.1.

A local rating point represents 9,100 TV households.




Posted by
©2019 The Dudek Abides