Regular suspects top Milwaukee radio ratings for December

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The top five radio stations in Milwaukee last month, remained the top five in the latest A.C. Nielsen’survey.

Country music WMIL-FM (106.1) remained the most listened to Milwaukee radio station in the deceptively titled December ratings book – it runs from Nov. 6 through Dec. 3 – but took a .5 of a point dip to 10.2 share.

Second ranked news talk sports station WTMJ-AM (620) jumped a full 1.1 point to 9.9 share, perhaps thanks to the Green Bay Packers?

Oldies WRIT-FM (95.7) stayed at 6.1 share. Adult contemporary WMYX-FM (99.1) dropped .8 of a point to 5.1.

And conservative talk station WISN-AM (1130) experienced a post election drop of .8 of a point to 4.9

Stations are in the Christmas or Holiday ratings survey through Wednesday. WZTI-AM whose signal is repeated on the FM dial more than doubled its ratings to a 1.4 when it switched to Christmas music on Nov. 1. The former Martini Radio station switched to rhythmic oldies on Christmas Day.

No station yet opted to switch to a new hip hop oldies format earning ratings success around the country.

The ratings below represent a percentage of those listening to radio who are listening to a station in an average-quarter hour, and only measures stations that subscribe to the service. Once again Saga stations were not measured, since they are not subscribers.

But it was recently reported that a deal between Saga and Nielsen for use of the data was near.

The survey measures listening by total audience, 6 years and older.

Below are ratings for the remaining stations.

WKKV-FM  4.7

WXSS-FM 4.6

WLUM-FM 4.4

WLDB-FM  4.2

WLWK-FM  4.0

WRNW-FM 2.7

WUWM-FM 1.9

WHAD-FM 1.6

WSSP-AM  1.5

WZTI-AM 1.4

WYMS-FM 0.8

WOKY-AM 0.7

WMSE-FM  0.3

 

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