WKLH-FM (96.5) will not renew the contract of veteran morning show co-host Carole Caine, the station announced Monday.
Her last day was today, Monday June. 29.
Luczak came to the station, then WMGF in 1983, with Don Girard. Caine became newsperson in 1985 and full time co-host in 1986.
Luczak will remain on the morning show, the station announced. A link to Caine’s bio on the station’s website turns up “page not found.”
But a link to Luczak’s page reveals highlights of their time together.
They include: They did their show from a nudist camp (1988); crash landed a hot air balloon (1990); broadcast from London (1995), Hawaii (1996-98) and Munich’s Oktoberfest (1998-99): hosted Harley’s 100th anniversary celebration (2003); and were named best morning show (2005).
Their crowning achievement is the millions of dollars they raised together annually for Children’s Hospital during Miracle Marathon broadcasts starting in 1998.
Caine’s departure is the latest change at the station which rebranded itself from Classic Hits to Hometown Rock in April. In the May radio ratings the station ranked 5th among all listeners with a 5.5 share of the audience.
However the morning show was among the top five in its demographic in May, after spending much of last year ranked tenth and in the teens.
It’s hard to say what this means for the direction of the show and the station, but this could be interpreted as dismissing the female demographic.
(Photo from Caine’s Facebook page.)
The station group already has an all male morning show at WHQG-FM (102.9).
Or it could be a cost cutting move, related to the station group’s joining the A.C. Nielsen ratings survey after years of not subscribing to the paid service.
WKLH and WKQG are owned by Lakefront Communications, LLC which is a subsidiary of Saga Communications. It also owns WHQG-FM (102.9), WJMR-FM (98.3), WRNG-FM (106.9) and WJYI-AM (1340).
When WKLH rebranded itself it was intended to reflect an evolution in listener preferences from music of the 1970s to the 1980s and to reflect pride in Milwaukee’s history. A release at the time said the station would be “packed with personality, texture and tempo.”
The change came after a loss of listeners in the 25-54 demographic suggested it was not reaching its target audience or that the desired audience segment was shrinking.
Caine – nee Schefelker – is a Beloit native. In this 2007 interview with the Beloit Daily News she talked about growing up there – fish fries at the Elk Club and sledding on Hospital Hill – and getting into radio.
She worked at the UW-Whitewater radio and TV stations while in college, and worked at WFAW in Fort Atkinson before joining WKLH. She is married with two children.
FOR IMMEDIATE RELEASE
MILWAUKEE’S “HOMETOWN ROCK” WKLH 96.5 TAKES A NEW DIRECTION IN MORNINGS
After careful consideration, WKLH has made the decision not to renew Carole Caine’s contract. Carole has been an integral part of WKLH’s morning show for almost thirty years.
Her last day on the morning show is June 29th. The originator and founder of the morning show, Dave Luczak, will continue on in mornings.
Some will recall that Luczak started the show almost thirty-three years ago, debuting as “Girard & Luczak” on 96.5. He will stay on as the host of the show, bringing compelling and entertaining morning radio to his many fans.
The audience will hear their favorite guests and characters on the show, as well as ever-changing interviews with athletes, comedians and celebrities.
Vice President, Annmarie Topel comments, “We look forward to growing what we’ve built thru the years and being a favorite with Milwaukee morning listeners. Change isn’t easy, but it’s inevitable. We are very grateful for the many years Carole Caine has been with us. She has had a long, admirable and impressive career with WKLH. We wish her well and thank her for her years with us.”
WKLH, WHQG, WJMR, WNRG, WJYI are owned by Lakefront Communications LLC. Lakefront is a subsidiary of Saga Communications, Inc., a broadcast company devoted to acquiring, developing and operating broadcast properties. The company owns and operates properties in 24 markets.Tags: Carole Caine, WKLH Posted by