Target Ad Captures the Joy of ‘Star Wars’


Ask Don Draper.

Done well and with heart, advertising can can trigger a feeling in you.

awstarsafe_imageWhich is what the ad below promoting “Star Wars” merchandise did for me.

The ad’s sponsor is Target, though that is not apparent until the end.

It features vintage Super 8 and camcorder and newer digital video footage of “Star War” fans, young and old and over decades, expressing their affection for a film that was seminal to the youth of many.

Add to it the just out Entertainment Weekly fall movie season cover featuring the new “Star Wars” film, due Dec. 18, out and – in “Star Trek” parlance – resistance is futile.

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