I’m out of the office, but stopped by to drop in the just released A.C. Nielsen radio ratings for August.
Oldies WRIT-FM remains the top station, but just. 3 of a share point separate the next four stations.
WISN-AM climbed 1.1 share points into a tie for second place. Just spitballing here, but did interest in the Donald Trump candidacy and the Republican presidential campaign drive interest in the politically conservative talk radio station?
Did the dismal season for the Milwaukee Brewers drive WTMJ-AM into tie for fifth place, down .7 of a point? Country Music station WMIL-FM remains in a tie for second place despite dropping .1 of a share.
And does the 1.1 drop for WKLH-FM signal disenchantment with the station’s new Hometown Rock branding and blowback from the dismissal of morning show co-host Carole Caine?
Its hard rock sister station WHQG-FM jumped 1.3 points.
The ratings, provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.