In a surprising move WRIT-FM (95.7), the top-rated radio station in Milwaukee, is changing from Oldies 95.7 to Big FM.
The station posted a video by the morning team of Murphy and Meg explaining the changes on its new Facebook page.
“But don’t worry,” says Meg, the station “will still be playing the music you love.”
In an email confirming the change, program director Brett Andrews said:
Yes, we’ve re-branded Oldies 95.7 as 95-7 BIG FM. We’ve become the BIGGEST radio station the Milwaukee market, and simply needed a name that better represented the evolution of the station. The music, line-up of local personalities, and overall format remain the same, we’ve simply gotten BIGGER.
We remain Milwaukee’s only station to get the Biggest hits you’ll never forget and the exclusive FM Home of Wisconsin Badgers sports!The change was first reported on Twitter by NorthPine.com, which reports on Midwest radio news.
He reiterated that music and format will remain the same. This rebranding takes place following the station’s recent rise in ratings after a format tweak by WKLH-FM (96.5) from Classic Rock to Hometown Rock.
WRIT went from a 10.1 rating in June to a 10.5 rating in August, among total listeners. The next station is nearly four share points behind.
The news was first reported by NorthPine.com, which tracks the Midwest radio market.
Change appears imminent at iHeartMedia's WRIT/95.7 (Milwaukee), which just changed its Facebook name to "95.7 BIG FM;" still "Oldies" on air
— NorthPine.com (@northpine) September 9, 2015
Tags: IHeartMedia, Murphy and Meg, WRIT Posted by