Gains For WRIT In September Radio Ratings

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Here are the Milwaukee radio ratings for September, among listeners 6 and older.

Number one ranked WRIT-FM, which recently took the word Oldies out of its branding, nonetheless grew the format .7 share points, the largest gain of any station.

WTMJ-AM (620), up .3 of a point, was tied for second with WMIL-FM

These Nielsen ratings, courtesy of Tom Taylor Now, represent the percentage of those listening to radio who are listening to a station in an average-quarter hour.

-WRIT-FM 11.2, +.7
-WMIL-FM 6.7, same
-WTMJ-AM  6.7, +.3
-WISN-AM  6.3, -.4
-WHQG-FM  6.1, -.3
-WMYX-FM  5.9, -.7
-WKKV-FM 5.4, -.7
-WKLH-FM  5.4, +.1
-WLUM-FM  4.6, +.4
-WJMR-FM 4.0, -.1
-WXSS-FM  3.8, -.3
-WKTI-FM   3.4, +.1
-WLDB-FM  3.3, same
-WRNW-FM 2.9, +.2
-WHAD-FM 1.7, +.1
-WNRG-FM 1.7, -.2
-WUWM-FM  1.7, +.1
-WSSP-AM 1.2, -.1
-WYMS-FM  1.2, +.4
-WZTI-AM  0.7, +.3
-WOKY-AM 0.3, +.1
-WMSE-FM, 0.2, .1

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  • SJPG

    I am no expert on radio ratings, but 95.7 ratings increases seem like bad news for KLH. I think they have lost their identity (or are struggling with the new one) and eventually will lose their audience. (despite the slight uptick)

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