Archive for September, 2015

“Big” Changes At Top Rated Oldies Station WRIT-FM

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In a surprising move WRIT-FM (95.7), the top-rated radio station in Milwaukee, is changing from Oldies 95.7 to Big FM.

The station posted a video by the morning team of Murphy and Meg  explaining the changes on its new Facebook page.

“But don’t worry,” says Meg, the station “will still be playing the music you love.”

In an email confirming the change, program director Brett Andrews said:

Yes, we’ve re-branded Oldies 95.7 as 95-7 BIG FM. We’ve become the BIGGEST radio station the Milwaukee market, and simply needed a name that better represented the evolution of the station. The music, line-up of local personalities, and overall format remain the same, we’ve simply gotten BIGGER.

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Colbert Premiere Triples Letterman Ratings Here

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The premiere of “Late Show with Stephen Colbert” more than tripled the ratings of the David Letterman show on the same date last year. While the jump is impressive, it must be taken with a grain of salt, since it includes looky-loos who tuned in out of curiosity. How Colbert will do in the long run is still up for grabs.

Still the ratings for the much-anticipated premiere, which received strong reviews, earned an impressive overnight rating of 7.3 for CBS affiliate WDJT-TV (Channel 58).

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Gibney Doc dissects the cult of Apple and Jobs

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I’m in the cult. I’ve got an iPhone, iPad, iPod, AppleTV and iPod Shuffle.

I’m  writing this on a MacBook and I streamed “Steve Jobs: The Man In the Machine” using it. It precedes one film, starring Michael Fassender as Jobs, later this one, and follows another, starring Ashton Kutcher.

Jobs “made everything,” says an impassioned kid into the camera on his computer following Jobs death in 2011 ten years after he introduced the iPod, four years after the first iPhone and one year after the iPad.

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Lumbering ‘Walk in the Woods’ Anything But ‘Wild’

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Robert Redford turns 80 next year. It’s an unbelievable statistic for anyone who grew up watching the virile and iconic golden boy in films like “All the President’s Men” and “Butch Cassidy and the Sundance Kid.”

And he looks every one of those years in “A Walk In the Woods.” Not just in close-ups but in the fish-out-of-water awkwardness that conveys a what-am-I-doing-here kind of weariness. In a wide-ranging 1992 conversation he told me he refused to appear in “mindless material.” But times change and so did he.

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Milwaukee Media Notes: Radio ratings for August

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I’m out of the office, but stopped by to drop in the just released A.C. Nielsen radio ratings for August.

Oldies WRIT-FM remains the top station, but just. 3 of a share point separate the next four stations.

WISN-AM climbed 1.1 share points into a tie for second place. Just spitballing here, but did interest in the Donald Trump candidacy and the Republican presidential campaign drive interest in the politically conservative talk radio station?

Did the dismal season for the Milwaukee Brewers drive WTMJ-AM into tie for fifth place, down .7 of a point? Country Music station WMIL-FM remains in a tie for second place despite dropping .1 of a share.

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