Milwaukee Radio Ratings For January

FacebookTwitterShare

Below find the radio ratings for the Milwaukee market during January.

WRIT-FM lost 5.7 share points from the so-called holiday book during which it played all Christmas music. But it still held a comfortable 2.1 point lead over second place WTMJ-AM.

cusackThird ranked conservative talker WISN-AM seemed to benefit from the noisy Republican presidential contest, climbing 1.2 points.

Ratings dropped for only five stations – WMYX, WKLH, WJMR, WSSP and WOKY.

The survey was conducted between Dec. 31 and Jan. 27.

The ratings,  provided by industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.

WRIT-FM 8.7, -5.7

WTMJ-AM  6.6, +.5

WISN-AM  6.4, +1.2

WMIL-FM 6.4, +1.0

WMYX-FM  5.9, -.1

WKLH-FM 5.7, -.8

WXSS-FM  5.6, +.6

WHQG-FM  5.0, +.6

WKKV-FM  4.9, +.4

WJMR-FM  4.3, -.4

WLUM-FM  4.1, +.1

WLDB-FM  3.2, +.3

WRNW-FM  3.0, +.1

WKTI-FM 2.9, +.1

WNRG-FM 1.8, +.1

WSSP-AM  1.7, -.1

WZTI-AM  1.0, same

WOKY-AM 0.5, -.1

WJYI-AM  0.3, +.1

Tags: Posted by
  • Steven Blackwood

    WUWM doesn’t even register?

    • Dan Heidemann

      WUWM probably doesn’t subscribe to the survey, I’d guess. They don’t sell advertising–at least not directly.

©2019 The Dudek Abides