WRIT, down slightly, leads Milwaukee radio ratings for March

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Below are the Milwaukee A.C. Nielsen radio ratings for March, 2016.

merThe biggest gainer was fourth ranked adult contemporary station WMYX-FM, up .9 of a point.

The biggest loser was fifth ranked conservative talker WISN-AM, down .7 of a point.

Second ranked country station WMIL-FM was down .1 and and talk-news-sports WTMJ-AM was up .2 of a point.

Sister stations sixth ranked WKLH-FM and seventh ranked WHQG-FM were both up .1 of a point.

The ratings, courtesy of  industry newsletter Tom Taylor Now, represent a percentage of those listening to radio who are listening to a station in an average-quarter hour and measure listening by total audience, 6 years and older.

The survey was conducted Feb. 25 through March. 23.

WRIT-FM  9.7, -.3

WMIL-FM  7.1, -.1

WTMJ-AM  6.4, +.2

WMYX-FM 6.1, +.9

WISN-AM 6.0, -.7

WKLH-FM  5.8, +.1

WHQG-FM  5.0, +.1

WKKV-FM 4.8, -.4

WLUM-FM  4.5, +.3

WXSS-FM 4.5, -.3

WJMR-FM  3.8, -.6

WLDB-FM 2.9, same

WKTI-FM  2.8, -.2

WRNW-FM 2.8, -.3

WUWM-FM  2.0, +.1

WHAD-FM 1.8, -.1

WNRG-FM  1.4, same

WYMS-FM  1.2, +.1

WZTI-AM  1.2, same

WSSP-AM  1.1, -.3

WOKY-AM 0.5, +.1

WJYI-AM  0.4, +.1

WMSE-FM  0.1, same

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  • Edward

    AM radio continues its decline. For some, their most valuable asset is the real estate property of their antenna site.

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