Archive for October, 2016

Football Free Final Debate Doubles Ratings

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Local ratings for the final presidential debate between Donald Trump and Hillary Clinton were almost double those of the previous debate, due to the absence of competition from Green Bay Packers football.

Of course controversies surrounding both candidate could have also added to interest in the debate.

The cumulative rating for all four network affiliates was a 23 rating, or about 206,000 television homes.

WMVS-TV, FOX and MSNBC additionally earned a cumulative 10.8 rating, or the equivalent of 96,700 TV homes. That brings the total local audience for the debate to 302,700 TV homes.

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Milwaukee Viewers Vote Overwhelmingly for Packers v. Debate

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There is nothing undecided about Milwaukee viewers. They cast their vote for the Green and Gold.

In head to head competition with the tawdry presidential candidate tire fire airing on three other local channels, the Green Bay Packers game against the New York Giants posted a robust 43.7 rating on NBC affiliate WTMJ-TV (Channel 4).

That’s the equivalent of 391,420 TV homes. A local rating point is the equivalent of 8,957 television homes.

The presidential debate – seen locally on Fox affiliate WITI-TV (Channel 6), ABC affiliate WISN-TV (Channel 12) and CBS affiliate WDJT-TV (Channel 58) – earned a cumulative 17.6 rating the equivalent of 157,643 TV homes.

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