In a surprising move WRIT-FM (95.7), the top-rated radio station in Milwaukee, is changing from Oldies 95.7 to Big FM.
The station posted a video by the morning team of Murphy and Meg explaining the changes on its new Facebook page.
“But don’t worry,” says Meg, the station “will still be playing the music you love.”
In an email confirming the change, program director Brett Andrews said:
Yes, we’ve re-branded Oldies 95.7 as 95-7 BIG FM. We’ve become the BIGGEST radio station the Milwaukee market, and simply needed a name that better represented the evolution of the station. The music, line-up of local personalities, and overall format remain the same, we’ve simply gotten BIGGER.